No pressure.
No jargon.
No one-size-fits-all packages.
- Focus on what actually matters
- Build systems that work together
- Remove the overwhelm from marketing decisions
Just clear guidance, thoughtful strategy, and steady progress.
How I Work
I work with business owners who know marketing matters, but don’t have the time (or interest) to manage it all themselves.
My Story
I’m a marketer, a mom of four, and a partner in our family’s electrical business - so I understand firsthand what it’s like to run a service-based company while juggling everything else life throws at you.
Before starting Four the Moms Marketing, I spent nearly a decade inside a global B2B industrial manufacturing company, where I supported brand development, innovation management, and full go-to-market strategy.
I worked on everything from early-stage concepts to bringing new technologies to market - learning how to build marketing foundations that drive real business outcomes, not just likes or followers.
Along the way, I also managed external marketing agencies, overseeing the exact types of services I now offer.
Seeing things from the inside taught me two important things:
- How strong agencies actually build strategy and execute
- How inaccessible that level of support often is for small businesses
It became clear to me that local service businesses deserve the same caliber of strategic marketing - delivered in a more personal, practical, and budget-conscious way.
That’s why I started Four the Moms.
Founder & Lead Strategist at
Four the Moms Marketing
Erika
Hi! I'm
About
I help small businesses get their
marketing handled - without
the stress, the complexity, or
the agency price tag.
My Story
I'm a marketer, a mom of four, a partner in our family's electrical business, and someone who has spent nearly a decade helping brands tell their story with strategy, intention, and personality.
My professional background comes from working inside a global B2B industrial manufacturing company. For 8+ years, I've supported everything from brand development to innovation management to full go-to-market strategy. I've been deeply involved in shepherding new technologies from concept to commercialization.
This experience taught me how to build marketing foundations that actually drive business outcomes - not just likes or followers.
It also gave me the opportunity to manage external marketing agencies, overseeing the exact types of services I now offer. Because I've sat on the inside of those agency relationships, I know how they execute, how they build strategy, and more importantly - what they charge.
It became clear to me that small businesses deserve the same caliber of support, but in a more personal, accessible, budget-conscious way.